“Customer-Centric: A system of shared values and behaviors that focus employees on delivering great customer experiences”– Forrester Research
This past Wednesday we kicked off the #KICDK program at Børsen with partners of the project; a group consisting of some of the best consultancies and tech vendors in Denmark (see the short video below for pictures from kick-off)
The Kunden I Centrum #KICDK program is designed and run with the intent of helping Danish companies engage and adopt customer-centricity in a more strategic and vigorous way. We believe this is the discipline to master in the 21st century Networked Business environment.
The next 6-12 months we will be working hard on creating and executing a program that focuses on building and disseminating best practice insights and knowledge on customer-centricity.We’ll be looking at best-practice, technology, processes, opportunities, and challenges related to customer-centric business development
This is a discipline we believe holds the potential for creating great business value and competitive advantages for Danish businesses. Research shows that companies, who adopt a customer-centric mindset, at all levels of the organization, are up to 60% more profitable – compared to companies who lack this focus (cmo.com).
- Content and Knowledge Dissemination: We’ll be creating and distributing a variety of content, physical as well as online, based on fresh data, interviews, cases, how-tos, and videos. Stay tuned here, as well as on medkundenicentrum.dk, and various social channels, starting September 19th
- Launch of v.3 of the “Omnichannel Capability Benchmarking Tool“, a tool for evaluating your own capabilities and potential within omnichannel marketing disciplines, a cornerstone of future customer-centric business development.
- A B2B-focused event on November 22nd (again, stay tuned here and on www.medkundenicentrum.dk) in beautiful Børssalen. The event is highly focused on involvement, debate, and dialogue.
- A series of master-classes hosted by our partners, created in collaboration with Rasmus Houlind, Agillic og Sitecore, will take place in the spring of 2017.