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KICDK: Omnichannel er mere end marketing – det handler om salg

Nedenstående indlæg er skrevet af Troels Underlien fra Vertica og produceret som en del af #KICDK – Kunden i Centrum. KICDK er et samarbejde melle Dansk Erhverv, NBI, ITBranchen, Sitecore og en række af branchens stærkeste aktører inden for “strategisk kundecentricitet” med målet om at rykke konkurrencefordelene for danske virksomheders digitalisering og kundecentricitet. Mål din […]

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KICDK: Få styr på dine produktdata og skab øget salg

Nedenstående indlæg er skrevet af Mehdi Motaghiani fra Netcompany og produceret som en del af #KICDK – Kunden i Centrum. KICDK er et program der kører i 2016/2017 i samarbejde med Dansk Erhverv, NBI, ITBranchen, Sitecore og en række af branchens stærkeste aktører inden for “strategisk kundecentricitet” med målet om at rykke konkurrencefordelene for danske […]

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DataProfit to launch on CBS Competitiveness Day, September 5th 2016

Not sure how to approach big data and datadriven business development? Look no further. DataProfit is the newest tool on the NBI Platform. As we announced last week, we’ve joined forces with CBS Competitiveness Platform and the research project “From Big Data to Big Business,” in creating and publishing the newest assessment tool on the NBI platform: DataProfit. […]

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#KICdk: the new NBI program for strategic customer-centricity

“Customer-Centric: A system of shared values and behaviors that focus employees on delivering great customer experiences” – Forrester Research This past Wednesday we kicked off the #KICDK program at Børsen with partners of the project; a group consisting of some of the best consultancies and tech vendors in Denmark (see the short video below for pictures from […]

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What’s the status of Omnichannel in Sweden? Master thesis part 2

This post is part 2 in a two-post series by Elin Sternberg, a (former) master thesis student writing her thesis in cooperation with our Swedish partners from Consid. In this post, Elin concludes the findings of her research, concluding that even though implementing an omnichannel strategy is extensive, it should be viewed as a necesary long-term investment […]

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