OC billede

Omnichannel Marketing: en strategisk beslutning der involverer hele organisationen

To specialestuderende har som et led i deres specialeprocess bl.a. interviewet Jan Futtrup Kjær fra NBI samt Rasmus Houlind, forfatter til bogen “Hvis det handler om mig, så køber jeg”, som førende business experts inden for omnichannel marketing. Rasmus Houlinds bog er samtidig oplægget til NBI´s Omnichannel værktøj. Det har ført til denne artikel, der […]

Read More

What’s the status of Omnichannel in Sweden? Master thesis part 2

This post is part 2 in a two-post series by Elin Sternberg, a (former) master thesis student writing her thesis in cooperation with our Swedish partners from Consid. In this post, Elin concludes the findings of her research, concluding that even though implementing an omnichannel strategy is extensive, it should be viewed as a necesary long-term investment […]

Read More