To specialestuderende har som et led i deres specialeprocess bl.a. interviewet Jan Futtrup Kjær fra NBI samt Rasmus Houlind, forfatter til bogen “Hvis det handler om mig, så køber jeg”, som førende business experts inden for omnichannel marketing. Rasmus Houlinds bog er samtidig oplægget til NBI´s Omnichannel værktøj. Det har ført til denne artikel, der […]
thesis
Stor milepæl for NBI
Onsdag d. 16. maj 2018 når vi en stor milepæl i Networked Business Initiativets historie! Det er dagen hvor, CBS forsker Lester Lasrado forsvarer sit PhD projekt: SET-THEORETIC APPROACH TO MATURITY MODELS I projektet redegøres for en ny måde at arbejde med modenhedsmodeller på. En måde der bryder med et ofte alt for simplificerede billede […]
What’s the status of Omnichannel in Sweden? Master thesis part 2
This post is part 2 in a two-post series by Elin Sternberg, a (former) master thesis student writing her thesis in cooperation with our Swedish partners from Consid. In this post, Elin concludes the findings of her research, concluding that even though implementing an omnichannel strategy is extensive, it should be viewed as a necesary long-term investment […]
What’s the status of Omnichannel in Sweden? Master thesis part 1
At NBI we like to think that our mapping and benchmarking tools can be used in a variety of different ways, so when people find new ways to use them, we want to share their ideas and hopefully inspire others. That is, after all, what networked business thinking is all about. Elin Sternberg and Johanna […]