OC billede

Omnichannel Marketing: en strategisk beslutning der involverer hele organisationen

To specialestuderende har som et led i deres specialeprocess bl.a. interviewet Jan Futtrup Kjær fra NBI samt Rasmus Houlind, forfatter til bogen “Hvis det handler om mig, så køber jeg”, som førende business experts inden for omnichannel marketing. Rasmus Houlinds bog er samtidig oplægget til NBI´s Omnichannel værktøj. Det har ført til denne artikel, der […]

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Networked Business Initiative er en del af projekt `Digital Vækstkultur´

Projektet `Digital Vækstkultur´ er sat i verden, for at styrke digitaliseringen af danske små og mellemstore virksomheder. Projektet er fokuseret på at udvikle digitale kompetencer hos både medarbejdere og ledere i virksomhederne, men også for at skabe netværk mellem virksomheder. Networked Business Initiative blev inddraget i starten af projektet, for at være medskabere på et […]

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CBS Competitiveness Platform and NBI join forces in the research project From Big Data to Big Business

The CBS Competitiveness Platform has partnered with Networked Business Initiative, an international research and digitization initiative, in a research project aimed at improving data-driven business development. In a world where everyone is talking about data, Danish companies are showing a big interest in understanding if, and how, they can use data to improve business results. […]

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What’s the status of Omnichannel in Sweden? Master thesis part 2

This post is part 2 in a two-post series by Elin Sternberg, a (former) master thesis student writing her thesis in cooperation with our Swedish partners from Consid. In this post, Elin concludes the findings of her research, concluding that even though implementing an omnichannel strategy is extensive, it should be viewed as a necesary long-term investment […]

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