To specialestuderende har som et led i deres specialeprocess bl.a. interviewet Jan Futtrup Kjær fra NBI samt Rasmus Houlind, forfatter til bogen “Hvis det handler om mig, så køber jeg”, som førende business experts inden for omnichannel marketing. Rasmus Houlinds bog er samtidig oplægget til NBI´s Omnichannel værktøj. Det har ført til denne artikel, der […]
academia
Stor milepæl for NBI
Onsdag d. 16. maj 2018 når vi en stor milepæl i Networked Business Initiativets historie! Det er dagen hvor, CBS forsker Lester Lasrado forsvarer sit PhD projekt: SET-THEORETIC APPROACH TO MATURITY MODELS I projektet redegøres for en ny måde at arbejde med modenhedsmodeller på. En måde der bryder med et ofte alt for simplificerede billede […]
Networked Business Initiative er en del af projekt `Digital Vækstkultur´
Projektet `Digital Vækstkultur´ er sat i verden, for at styrke digitaliseringen af danske små og mellemstore virksomheder. Projektet er fokuseret på at udvikle digitale kompetencer hos både medarbejdere og ledere i virksomhederne, men også for at skabe netværk mellem virksomheder. Networked Business Initiative blev inddraget i starten af projektet, for at være medskabere på et […]
”Vi har sat strøm til 14.5 mill. kroners forskning”
– og hvad betyder så det? Vi har sammen med forskere fra CBS, Alexandra Instituttet samt Teknologisk Institut, skabt et værktøj, baseret på 14.5 mill. kroners forskning. Penge der er leveret af Industriens Fond, for at skabe opmærksomhed omkring værdiskabelse i virksomheder ved brug af data. DataForBusiness værktøjet Vores mission, da vi gik i gang […]
CBS Competitiveness Platform and NBI join forces in the research project From Big Data to Big Business
The CBS Competitiveness Platform has partnered with Networked Business Initiative, an international research and digitization initiative, in a research project aimed at improving data-driven business development. In a world where everyone is talking about data, Danish companies are showing a big interest in understanding if, and how, they can use data to improve business results. […]
What’s the status of Omnichannel in Sweden? Master thesis part 2
This post is part 2 in a two-post series by Elin Sternberg, a (former) master thesis student writing her thesis in cooperation with our Swedish partners from Consid. In this post, Elin concludes the findings of her research, concluding that even though implementing an omnichannel strategy is extensive, it should be viewed as a necesary long-term investment […]
Successful academic pilot project aims for national expansion
The academic pilot project that ran in the spring of 2016 in collaboration with Business Academy Aarhus (BAAA) and Harald Tokerød (of Tokerød Plus) hopes to expand in the fall of 2016, and is now looking for additional participating schools, as well as funding. During the pilot project, a group of students from the International Sales and […]
A perfect circle of knowledge
In a collaboration with Business Academy Aarhus (Aarhus erhvervakademi – BAAA), and Harald Tokeroed from Tokeroed Plus, NBI his currently involved in an academic pilot project aimed at bringing together students, academia, and business in a collaborative circle of knowledge. For this pilot project, taking place in spring semester 2016, students and teachers are trained by […]
What’s the status of Omnichannel in Sweden? Master thesis part 1
At NBI we like to think that our mapping and benchmarking tools can be used in a variety of different ways, so when people find new ways to use them, we want to share their ideas and hopefully inspire others. That is, after all, what networked business thinking is all about. Elin Sternberg and Johanna […]
Maturity Models: An Academic vs. Consultancy Perspective
As an academic I would attribute the success of maturity models to its acceptability among a targeted audience and its research rigor which is measured in terms of theory building and publication perspective. However maturity models have evolved from theory building exercise to a practitioner’s tool over the last three decades. Consultants have been one […]