As we’ve covered, understanding a company’s digital capabilities is a complex, cross-organizational task. Ideally speaking, it involves someone from every department: from top management, to marketing, to technical specialists, everyone has a stake in the process. To help teams get a clearer picture, we’ve launched the multiple respondents feature.
If, like many companies, you’re not sure where to focus your internal efforts in an omnichannel or digital transformation, or you want to a clearer picture of your vulnerabilities, strengths, and whether your team is on the same page, consider inviting your team on to the NBI platform and taking advantage of the new multiple respondents feature
Ready to get started? Invite your team on board, (how?) and get the most out of the feature with a few of these suggestions.
1. Why not do a gap analysis?
An interesting thing we’ve been seeing is that people are identifying internal gaps in understanding what a company can do in a series of activities. i.e, Management might think we are doing xx activity well, while the IT specialist don’t agree. Multiple respondents allows for this gap to be put into the open, creating the context and the opportunity for a dialogue about why and how there is a gap. Is the gap based on expectations? Definitions? Reporting? Lack of resources? Once you’ve done the gap analysis, take action by….
2. Facilitating a workshop
Consultancy partners, why not facilitate a workshop? Facilitating workshops based on the team mapping is a great way to start team dialogues and conversations based on internal strengths, weaknesses gaps etc. This will create a better foundation for an upcoming omnichannel project. For companies, we suggest bringing in certified NBI consultancy partners to help facilitate this project.
3. Speaking the same language
Success in working with a specific strategy or digitization initiative also requires a common language and understanding of the project and challenges at hand, so, getting more people from your company through the tool, will also get more people to see the world in the same way. In viewing the problem from the same angle and understanding where the company stands, you have a powerful starting point for working with internal culture and creating a common vision for the future.
4. Anchoring Internal Strategy
A lot of people think that omnichannel is something that happens in the marketing department (we should have already debunked that), but research and experience shows that success with omnichannel is also highly dependent on especially c-level integration.
So, marketing teams: use a gap analysis to give management an understanding of the current level of internal omnichannel anchoring, and use data for convincing management of the “why” it’s important to invest more time and resources into anchoring omnichannel. (Also use reports like facts & figures 2017 to convince of profitability in investing more time and resources)
Get started with multiple respondents now
You can use the multiple respondents feature as a new user or as an existing user. If you’re already signed up with Networked Business Initiative, login here.
Otherwise, signup or find out more about the NBI omnichannel capability benchmarking tool here.