Not sure how to approach big data and datadriven business development? Look no further. DataProfit is the newest tool on the NBI Platform. As we announced last week, we’ve joined forces with CBS Competitiveness Platform and the research project “From Big Data to Big Business,” in creating and publishing the newest assessment tool on the NBI platform: DataProfit. […]
#KICdk: the new NBI program for strategic customer-centricity
“Customer-Centric: A system of shared values and behaviors that focus employees on delivering great customer experiences” – Forrester Research This past Wednesday we kicked off the #KICDK program at Børsen with partners of the project; a group consisting of some of the best consultancies and tech vendors in Denmark (see the short video below for pictures from […]
CBS Competitiveness Platform and NBI join forces in the research project From Big Data to Big Business
The CBS Competitiveness Platform has partnered with Networked Business Initiative, an international research and digitization initiative, in a research project aimed at improving data-driven business development. In a world where everyone is talking about data, Danish companies are showing a big interest in understanding if, and how, they can use data to improve business results. […]
What’s the status of Omnichannel in Sweden? Master thesis part 2
This post is part 2 in a two-post series by Elin Sternberg, a (former) master thesis student writing her thesis in cooperation with our Swedish partners from Consid. In this post, Elin concludes the findings of her research, concluding that even though implementing an omnichannel strategy is extensive, it should be viewed as a necesary long-term investment […]
Successful academic pilot project aims for national expansion
The academic pilot project that ran in the spring of 2016 in collaboration with Business Academy Aarhus (BAAA) and Harald Tokerød (of Tokerød Plus) hopes to expand in the fall of 2016, and is now looking for additional participating schools, as well as funding. During the pilot project, a group of students from the International Sales and […]
Case: Omnichannel & JYSK
Jysk is one of the over 150 Danish companies who mapped their omnichannel efforts with the NBI omnichannel assessment tool in 2015. In the spring of 2016, Jysk doubled their online sales by implementing new omnichannel principles, enabling customers to purchase items online and pick up them up in-store, without paying for shipping. We spoke […]
A perfect circle of knowledge
In a collaboration with Business Academy Aarhus (Aarhus erhvervakademi – BAAA), and Harald Tokeroed from Tokeroed Plus, NBI his currently involved in an academic pilot project aimed at bringing together students, academia, and business in a collaborative circle of knowledge. For this pilot project, taking place in spring semester 2016, students and teachers are trained by […]
What is Omnichannel Marketing?
Have you been wondering what the buzz is all about? Omnichannel seems to be buzzword of the year, but what is it, exactly? Forbes named it one of the top trends to watch in 2016, and everywhere we look, marketers and CMOs are trying to figure out how to master customer-centric communication and omnichannel. We think […]
What’s the status of Omnichannel in Sweden? Master thesis part 1
At NBI we like to think that our mapping and benchmarking tools can be used in a variety of different ways, so when people find new ways to use them, we want to share their ideas and hopefully inspire others. That is, after all, what networked business thinking is all about. Elin Sternberg and Johanna […]
Ready for facts and figures on omnichannel?
We are just about to launch out first mini report, “Facts&Figures”, about omnichannel marketing in Denmark. Facts&Figures is a data snapshot of how Danish companies are working with omnichannel marketing – right now. Reading the Facts&Figures will give you an insight in: Who is in? How well are they doing? Who is best in class? […]